Matt Joslen.
Independent web developer. I build custom websites for clients and run my own SaaS products on the side.
I’m Matt. I build custom websites for people who want their site to feel like theirs, not like a template. I also build my own SaaS products, which keeps me honest about what actually matters: conversion, speed, search visibility, and a design that earns attention.
I’ve worked on a mix of contract and project-based engagements throughout my career. Productized, fixed-price builds are what I’m focused on now — same standards, tighter scope, faster delivery, no agency overhead.
A few principles I’ve stopped questioning.
Custom design, no templates.
Templates exist because they’re efficient. They’re also why so many marketing sites look interchangeable. I build sites that feel like the company they’re for, with creative direction baked in from the first wireframe.
Conversion is part of the design.
Headlines, CTA placement, form design, page architecture — these are design problems, not marketing problems. The site’s job is to make the next step obvious.
Search visibility is part of the build.
Both traditional search and AI search drive serious traffic. Technical foundations (semantic HTML, structured data, schema markup) and content structure (clear question-and-answer formats, citation-worthy content) are part of the standard scope.
AI-accelerated delivery is the unlock.
I use AI tooling deeply through every project — for implementation, for design exploration, for QA. The product is still the website. The workflow is how I deliver in weeks instead of months without cutting corners on what matters.
Skin in the game.
On top of client work, I build and run my own SaaS products. The first is Nightmarks — a custom map and database of the world’s recorded supernatural encounters. I designed it, built it, and run it day-to-day.
Running products keeps me honest about every decision I make for client projects. If a pattern doesn’t survive contact with my own paying users, it doesn’t go on a client site either.
More SaaS products are in the works.
Want to work together?
A 30-minute discovery call to talk through fit, scope, and a realistic start date.