Oh La La! Macarons
A Shopify redesign for a luxury macaron brand in London. 26% conversion rate increase and 80% total sales increase, followed by two years of ongoing site management.
Oh La La! Macarons is a luxury macaron brand based in Fulham, London, serving direct-to-consumer customers and B2B clients across the UK. They needed a Shopify redesign that elevated the brand presence to match the product, supported a complex mix-and-match ordering system, and built infrastructure for ongoing corporate gifting and event programs.
What needed solving.
Shopify ships with strong defaults but they’re shaped for a generic e-commerce buyer. A luxury food brand needs the visual restraint of a fashion site combined with the ordering flexibility of a customizable goods site. The mix-and-match flow had to feel effortless rather than fiddly, and the brand had to read as premium across every touchpoint — from the home page hero through checkout.
How the work was structured.
I redesigned the storefront on Shopify with custom theme work: a mix-and-match builder that surfaces flavors without overwhelming, refined product photography presentation, and dedicated surfaces for corporate gifting, team building, and event programs (hen parties, weddings). Pantone-matched branding is supported throughout the site so corporate clients can order macarons that match their brand colors exactly.
Post-launch, I stayed on for nearly two years of ongoing management — collection updates, seasonal campaigns, conversion experiments, and the inevitable Shopify ecosystem maintenance that any active store needs.
What changed.
The redesign produced a 26% increase in conversion rate and an 80% increase in total sales. The store also became the foundation for a growing B2B program, with corporate gifting and event programs as major revenue streams.
- Conversion rate
- +26%
- Total sales
- +80%
“A redesign that converts is a starting point, not a finish line. The next two years of iteration are where the compounding gains come from — collection rotations, seasonal campaigns, the boring discipline of keeping a fast site fast.”
Working on something similar? Here’s the tier.
Core Build — A custom website, designed and built, in 4–5 weeks. Fixed price.