Pacific Prosperity Financial

Pacific Prosperity Financial is a Portland-based brokerage that connects mortgage note sellers with qualified investors. The site needed to serve both sides of that marketplace clearly without confusing either, plus an interactive valuation tool that gives prospects a meaningful answer before they ever pick up the phone.

Three jobs on one site. Educate sellers on the process and pricing of converting a note to cash. Help investors evaluate yields and risk. And generate qualified leads through both paths without the two audiences crashing into each other on the same pages. The calculator added a fourth wrinkle. The audience is financially literate; a back-of-napkin tool wouldn’t survive scrutiny. Numbers had to be honest, transparent, and useful enough to be the reason a prospect makes the call.

I built the site as a static front-end on HTML, LESS, and JavaScript, hosted on Netlify. Modern marketing sites don’t need a heavy framework, a database, or a CMS to perform; rather, they need clean code, fast loads, and structure that fits the work. The site includes a content-heavy blog, a comprehensive FAQ, dark mode for night reading, and a custom JavaScript calculator that values potential notes for sellers and projects investment earnings for investors. Both calculator paths share the same underlying engine but surface different inputs and outputs based on who’s using it.

Launched in March 2026 with a clean reflection of what a properly-built static front-end can produce.

“Tech stacks don’t need to be overcomplicated or bloated. A static front-end built carefully on HTML, LESS, and JavaScript can outperform marketing sites running on three abstraction layers and a headless CMS the team doesn’t actually need.”